It is providing them with the equivalent of an income protection policy, including financial support and access to support services such as rehabilitation and counselling.
The stories are told through easily accessible films, featured on the campaign Facebook page, which focus on family life and the impact of illness or disability rather than protection products.
The films can be linked to or hosted on adviser’s websites as an engaging and emotive way of showing clients how essential protection can be. See www.Facebook.com/7families
9) Money saving tools.
While a protection policy shouldn’t be sold on price alone, it is often the main motivator for people to take out or switch cover.
Some advisory firms such as London and Country include cost calculators on its website to show whether people could save money on existing cover, if they switched to a newer style policy or different provider.
While care needs to be taken, particularly around critical illness policies, where the conditions covered change over time in line with medical developments, it can be a good opener to assessing people’s protection needs in more depth.
10) Inheritance tax and trust tools.
Many insurers offer advisers online tools and calculators to easily assess whether clients will face a potential inheritance tax bill in the future, and therefore, whether it is essential that any protection policies are placed in trust, either to cover the IHT liability or remain outside of the estate.
Many insurers also have tools or dedicated sites that could be linked to or hosted on adviser’s websites, allowing people to place new and existing policies in trust, from any provider, making the process as simple and time-efficient as possible.
And if you are short of inspiration – maybe take a look at your competitor’s website, also the banks and large protection distributor firms.
Seeing what ideas they have had could also help your business.
Kevin Carr is chief executive of Protection Review
