For women, this might mean encouraging them to take more risks in their investment strategies when appropriate or providing support and education on more advanced financial concepts to help build confidence.
For men, it might involve discussing the importance of financial security and ensuring that aggressive strategies do not jeopardise long-term goals.
The financial advice that men and women receive throughout their lifetimes reflects not only their individual goals and preferences but also broader societal norms and economic realities.
By understanding these differences, financial advisers can provide more tailored, effective guidance that empowers both men and women to achieve their financial aspirations.
As gender roles continue to evolve, it is crucial that financial advice keeps pace, ensuring that everyone has the tools and knowledge they need to secure their financial future.
Emma Vaughan is head of protection and health solutions at SimplyBiz
