Just Mortgages has launched a white-labelled digital marketing package for self-employed brokers.
The service is aimed at brokers who want to promote their own trading style and brand.
Carl Parker, national director of the self-employed division of Just Mortgages, described the offering as a full-service marketing solution, with the group aiming to match the level of service provided by a dedicated marketing agency.
Self-employed brokers will have access to in-house marketing professionals, who are also experts on the subject of mortgages, and will be offered branding and logo development, content creation and social media support.
An initial consultation between the broker and the marketing team is followed by a brand set up with logo and brand guidelines to establish the look and feel of the business, as well as website and social media content in line with financial promotion regulations.
On-going support is then provided to the broker to help raise their business profile and attract new clients, according to Parker.
“Our aim is to provide the best possible showcase for the brokers’ business while they get on with the important job of helping clients with their mortgage and insurance needs,” he said.
Figures from IBISworld show there are 5,580 mortgage broker businesses in the UK in 2022, an increase of 2.6 per cent from 2021.
Last week, Just Mortgages also announced a new training initiative for those wanting to become mortgage and protection advisers.
jane.matthews@ft.com
