The third is for advisers to possess an improved knowledge of the commercial case and develop understanding that the LGBT+ community, and its allies are, willing to contribute financially to products and services which fully align with their values.
Those advisers who strive for more equality within their firms and portfolios will chart a path which others will have to follow.
Matt Cameron is global managing director of LGBT Great
The FTAdviser Diversity In Finance Awards 2021 are now open for submissions, from individuals and companies who can demonstrate they have gone the extra mile in 2020 to improve diversity and inclusion and make their businesses better for clients, staff and the wider community.
For more information on the categories visit: FTAdviser Diversity In Finance Awards 2021.