Timpson told guests how 20,000 claims in the UK were made on CI policies amounting to £0.5bn last year.
He said protection needed to be seen as a specialist area with its own professional body.
“That would be quite a significant milestone that we should all work on.”
Timpson said the Financial Conduct Authority’s consumer duty was an opportunity for the industry to better understand customer needs and improve customer understanding of protection.
Timpson added: “We need to encourage consumers, our customers, our clients, to live extra years of healthy life. “I think that's a mission that you have as a professional protection industry.” “Let's talk about prevention services. Don’t just make a difference but be the difference.”
Protection advisers given awards include:
AKC Independent Financial Advisers Ltd
Alan Boswell & Company Ltd
Cavendish Online Ltd
Cavendish Online Ltd
Cover My Bubble
Cura Financial Services
ActiveQuote
Dunham McCarthy
Financial Services
Evelyn Partners
Gemstone Mortgages
Howden Life & Health
Hunter Wealth Mortgages
Elite Independent Mortgages Ltd
Insurance First Brokers LTD
London and Country Mortgages Ltd
M.A.I.N
Markland Hill Wealth
Partners& Limited
LifeSearch
Prosperis Ltd
Real Life Advice
Risk Assured
Tavistock Private Client
The Insurance Surgery
Pure Protect Ltd
Velvet Mortgage & Insure
Services Ltd
Vita Financial Ltd
Samantha Downes is a freelance financial journalist