St James’s Place has appointed Adam Higgs to the new role of head of protection.
Higgs will play a “pivotal role” in shaping the protection proposition strategy with focus on driving innovation, enhancing customer value, and managing end-to-end delivery of project initiatives.
He will be working to help raise the profile of protection within the wider business and to support the planning of SJP advisers.
The appointment was welcomed by St James’s Place divisional director of development and technical consultancy, Tony Müdd, who said: “His reputation within the protection industry is one of unparalleled knowledge from both a provider and distribution perspective, and we look forward to him helping us build upon the foundations we have built over the last few years.”
Higgs was formerly at Protection Guru, founded by Ian McKenna, joining when it was a start-up and rising to head of product.
He was previously head of research - adviser services at the Financial Technology Research Centre, with previous roles at Foster Denovo and Scottish Life.
Higgs stated: “I have been a huge admirer of St James’s Place for a long time and followed their protection proposition closely.
“In a short period of time they have built, in my opinion, the best in-house ‘write it or refer it’ proposition in the market.
“Using these capabilities, SJP has some ambitious growth targets for their protection business.
“I am excited to work with the team and insurers to realise these and make sure that, regardless of whether a partner wants to do it themselves or utilise the Planning Protection team, every client gets the protection they need.”
tom.dunstan@ft.com
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