Adviser network In Partnership has signed a deal with regtech firm Money Alive to licence its video engagement platform.
Money Alive will give the adviser network's IFAs information on a range of areas as well as the FCA's incoming consumer duty rules.
Money Alive includes a feedback loop which makes it easy for clients to ask for help and clarification where they do not fully understand a particular topic, making it an ideal way to ensure clients understand a topic ahead of any personalised advice.
The firm said the Financial Conduct Authority’s consumer duty rules have created more interest in the platform's role in helping large organisations deliver engaging and comprehensive information to its clients.
In Partnership director Gordon McNeill, said: "The consumer duty places greater emphasis on the quality and effectiveness of client communications, and we see the Money Alive platform as having a valuable role to play in achieving this across all four outcomes.’’
The video engagement platform launched commercially in 2018 with the founding objective of "providing better information to help people make better financial decisions and achieve better outcomes".
The platform was originally launched in the adviser market and has since expanded into the workplace.
Money Alive co-founder John Glover, said: "It’s been a pleasure working with Gordon McNeill and the senior management team at In Partnership and we are really happy that, in addition to the central contract, In Partnership will also be recommending the platform to their adviser firms.
“We are delighted In Partnership will also be an early adopter of our new branding feature which will further enhance their client’s experience of the platform.”
In Partnership, which is the trading name of the On-Line Partnership Group Limited, has circa 600 approved persons within its subsidiaries.
These are the Whitechurch Network, the On-Line Partnership Limited and national IFA firm In Partnership Financial Advisers.
sonia.rach@ft.com
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