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How IFAs can show value of advice

  • Explain public attitude towards financial advice
  • Identify ways in which the advice gap can be narrowed
  • Identify ways in which advisers can promote the value of financial advice
CPD
Approx.30min

New skills

Upskilling is always a good idea but, arguably, never more so than now.

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Firms need to be sure they have the right set of skills in their teams – both in terms of meeting customer needs and business challenges – and use those skillsets strategically.

Simple things, like top-ups to Isas, could be satisfactorily completed by an in-house robo-advice mechanism.

That would free up your better qualified advisers to focus on complex needs, such as retirement, inheritance tax, pensions and later-life planning.

Financial advice firms also need their staff to think strategically about how to move the business forward.  

This is going to be increasingly important over the next year or so as investments react to the markets, which in turn react to the vagaries of the virus.

The industry needs more people who can be sensitive to those adversely affected by a floundering economy and who also have the necessary analytical skills to make the right recommendations for clients.

To meet these new challenges, progressing to the next level of training with a Level 6 qualification in financial advice is an option well worth considering.

Level 6 qualifications train advisers to better understand and interpret financial data, hones analytical skills and increases strategic thinking.

They can also set you on the path to chartered status – a professional designation that tells the world that you’re competent, knowledgeable and that you adhere to strict professional standards. It’s a professional designation that consumers know they can trust.

And as a profession we know that we need to win back the public’s trust. We need to demonstrate we have high standards, including adherence to regulation, caring customer service and solid ethics – as well as provide great value for money.

Developing your skills and achieving higher level qualifications is one way to do that.

John Somerville is head of regulatory relationships, professional education, at The London Institute of Banking & Finance

CPD
Approx.30min

Please answer the six multiple choice questions below in order to bank your CPD. Multiple attempts are available until all questions are correctly answered.

  1. True or false, a report by YouGov on behalf of Open Money published at the end of July found that a huge number of people polled perceived financial advice as an expensive service for the well-off – way out of their own personal price range.

  2. According to John Somerville, why is the public’s attitude towards financial advice even more worrying at a time like this?

  3. True or false, members of the public do not want to receive guidance

  4. What is not one of the reasons that John Somerville gave when talking about why asking the right questions at the early stages of the fact-find is important?

  5. What is one of the ways John Somerville suggests an adviser cango about explaining to consumers the value of advice?

  6. True or false. Level 6 qualifications train advisers to better understand and interpret financial data, hones analytical skills and increases strategic thinking.

Nearly There…

You have successfully answered all the questions correctly, well done!

You should now know…

  • Explain public attitude towards financial advice
  • Identify ways in which the advice gap can be narrowed
  • Identify ways in which advisers can promote the value of financial advice

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