When used well, Burke felt gamification could be a powerful tool for increasing access to financial services, improving financial literacy and making the experience more enjoyable but warned the key was to strike a balance.
“By integrating high-quality financial analytics it is possible to craft financial customer journeys that are both engaging and responsible, guiding customers to form well-grounded expectations about their chosen financial instruments and services,” she added.
Burke believed the Middle East had the potential to expand on key trends like sustainability, democratisation and responsible engagement because of its geopolitical stability, natural resources and young and adaptive financial sector.
“While the worldwide shift toward a more inclusive, sustainable, and transparent approach to wealth management is undeniable, the Middle East stands poised to lead this charge by leveraging its unique strengths. Central to this transformation is the adoption and integration of advanced technology,” she added.
alina.khan@ft.com
